Second paper Essay Example | Topics and Well Written Essays - 1500 words

Second paper - Essay Example He argues that internet has altered the way we think and read. The cognitive effects of using internet for reading and research have been emphasized and the article clearly provides a balanced opinion on the use of internet. Carr appraises internet or Google specifically, for providing information easily, quickly and in vast amounts. He highlights the time saving ability of internet and the ease of gathering information without spending days on finding the correct book for the information required. Carr provides much of his article on how internet is badly affecting the reading habits and in doing so he asserts that "The more they use the Web, the more they have to fight to stay focused on long pieces of writing" (Carr p. 187). The analysis of the topic is credible for the use of views of other professionals in different fields like computer, medicines, literature and so on. This article is useful for our research topic as it provides ample information on the negativity of internet o n our learning, reading and thinking abilities. Gibson, William. "THE NET IS A WASTE OF TIME." New York Times Magazine 14 Jul. 1996: n. pag. Web. 31 Mar 2011. ... His sarcastic way of telling the internet story is brilliant. The article focuses on how internet use employs all the time we have. The person surfing over internet, emailing, chatting or browsing ends up doing nothing or having lesser information in hand by the end of the day. Internet provides a number of distractions for the user, hence the author titles the article "The net is a waste". Gibson concludes that " it offers us the opportunity to waste time, to wander aimlessly, to daydream about the countless other lives, the other people, on the far sides of however many monitors in that postgeographical meta-country we increasingly call home" (Gibson 1996). The article helps in understanding the real image and position of internet in our lives. The internet provides a whole new world to the users but is it reality? The author questions the practicality of the ideas provided and efficiency of it in the real life of people. This article is a good source of information on how well we use the technology in pursuing our goals and how its use is wasteful for us. Bradley, Eric. "Technology is making us lazy ." Computers & Technology. Helium, 10 Mar 2009. Web. 31 Mar 2011. . Erica Bradley's article is a more informed research towards understanding the technological impacts on our lives. The article contains researches and articles of various newspapers like from 'the rocky mountain news' which make the information in the article credible. Most of the authors indicate that ease of communication is the benefit of internet and latest technologies. However, Bradley suggests that "the best

Logitechs Quality of Strategy Case Study Example | Topics and Well Written Essays - 2750 words

Logitechs Quality of Strategy - Case Study Example Their product line incorporates Internet video cameras, mice and trackballs, keyboards, audio and telephony products, interactive gaming devices and 3D controller. Logitech's founding stones were kept in Apples, Vaud, Switzerland, in 1981 by two Stanford Masters alumni, Daniel Borel and Pierluigi Zappacosta, Logitech revolutionized the computer peripheral industry by introducing the first mouse ever it now leads the computer industry with a wide range of innovative products that ease the PC navigation. Logitech's specialty is creating an interface between humans and the digital domain. But what started out as a niche market is now a major business operating in more than 150 countries worldwide, maintaining an excellent global brand image with huge shelf space and an extended line of products. "Each year, we roll out 100 new products," claimed Sandro Isteri, Director Swiss Operations Logitech International recognizing the leadership of its company. Logitech's success pivots on a number of factors of which the greatest change was the recruitment of Guerrino De Luca, the current President And CEO of Logitech International, in 1997. Guerrino De Luca had the experience that Logitech needed when he became its president and chief executive officer in 1998: he was an engineer who knew marketing. Under his direction, sales of Logitech products exploded, in less then a span of seven years Logitech's Co-founder and current chairman saw its not so very competent company quadrupling profits every year and leading the charts in NASDAQ and Japanese exchange. De Luca's achievements at Logitech accounted for his outstanding leadership and innovative qualities, firm determination and above his luck, "As our luck always worked for us.." remarked De Luca while discussing he thoughts on company's performance at a quarterly meeting. Logitech's business strategy has centered on efficient pricing and innovation and the major change that De Luca brought to the company was a swing from technology-centered operations to Consumer-centered policies. He realized that despite being in the technology business, the focus should be on successfully marketing the product rather eliminating technological barriers. This is the reason why Logitech's products are efficiently designed and aesthetically developed. "People buy our mouse because it glows", said De Luca emphasizing on the need to lure customer with visual quality and design. The Key factor of De Luca's leadership was a revision of market segmentation strategies which resulted in shift from OEM (Original Equipment Manufacturer) products to high-margin branded commodities for the retail market. This adjustment to the target market worked wonders for Logitech as it was exposed to the mass market segment and by the Fiscal Year 2006 it generated 89% of its revenues from the retail market. In less then two years, at the brink of the Millennium posed huge threats to its closest competitor Microsoft and it now positioned itself as the company providing accessories to users of PC rather than only novel buyers. Logitech's management soon realized that in order to rule the market it was necessary to concentrate on the basic principle of Marketing and to employee the "You" attitude with the customers and actually finding out what they want rather then mere assumptions. For this purpose a more flat